Last Updated: 01-January-2026

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These Terms & Conditions (“Terms”) govern the provision of services by AarMarks Media (OPC) Pvt. Ltd. (“AarMarks”, “we”, “us”, “our”) to its clients (“Client”, “you”, “your”). By engaging our services, the Client agrees to be bound by these Terms.

 

1. Scope of Services:

​​AarMarks provides B2B demand generation and lead generation services including, but not limited to:

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• Telemarketing / Appointment Setting

• B2B Email Marketing

• Lead Qualification & Research

• Account-Based Marketing (ABM) support

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Services are delivered strictly as per the mutually agreed campaign brief, target criteria, geography, volume, and timelines approved in writing prior to campaign commencement.

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2. No Sales or Revenue Guarantee:

AarMarks guarantees professional execution and delivery of services in accordance with the agreed scope.

However, AarMarks does not guarantee sales, revenue, conversions, deal closures, or ROI, as these depend on factors beyond our control including (but not limited to) pricing, product-market fit, competition, timing, and the Client’s sales process.

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 3. Lead & Appointment Qualification:​

• Leads and appointments are generated based on the Client-approved Ideal Customer Profile (ICP).

• All contacts are verified at the time of outreach via call or email.

• Appointments are scheduled only after confirmation from the prospect.

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AarMarks is not responsible for prospect no-shows, post-handoff disengagement, or changes in prospect interest.

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4. Replacement Policy:​

• Leads or appointments proven to be outside the agreed targeting criteria are eligible for replacement or rework at no additional cost.

• Replacement requests must be submitted within 7–14 days of delivery (as specified in the agreement).

• Replacement does not apply to:

  • Sales rejection

  • Lack of budget or authority post-delivery

  • No-shows or rescheduled meetings

  • Poor follow-up by the Client

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5. Client Responsibilities:

The Client agrees to:

• Provide accurate campaign briefs, messaging inputs, and approvals on time.

• Ensure availability of sales representatives for scheduled appointments.

• Follow up on delivered leads or meetings promptly and professionally.

• Comply with applicable laws related to marketing, sales, and data usage.

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Delays in approvals or follow-ups may affect campaign performance and timelines.

 

6. Email Marketing & Compliance:

• Email campaigns are conducted using compliant B2B data sources and best practices aligned with CAN-SPAM, GDPR principles, and global outreach standards.

• AarMarks does not guarantee open rates, click-through rates, or response rates.

• The Client is responsible for final approval of messaging, domains, and sender identities where applicable.

 

7. Telemarketing Terms:

• Calls are conducted during standard business hours in the target geography.

• Scripts and value propositions are approved prior to launch.

• Call recordings or summaries may be provided where legally permissible and pre-agreed.

• Local calling regulations and Do-Not-Call rules are respected to the best of our ability.

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8. Reporting & Transparency:

• Campaign progress and delivery reports are shared periodically (weekly, bi-weekly, or campaign-end).

• AarMarks commits to transparency regarding performance, challenges, and optimization recommendations.

 

9. Payments & Commercial Terms:

• All campaigns are prepaid or milestone-based unless otherwise agreed in writing.

• Payments are non-refundable once the campaign has commenced.

• Any scope changes or additional requirements must be approved in writing and may incur additional charges.

• Late payments may result in campaign pause or termination.

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10. Confidentiality & Data Protection:

• All Client information, data, and campaign materials are treated as strictly confidential.

• AarMarks will not sell, reuse, or disclose Client-specific data to third parties without consent.

• NDAs can be executed upon request.

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11. Intellectual Property

• All scripts, processes, and methodologies developed by AarMarks remain its intellectual property unless otherwise agreed.

• Campaign outputs and reports provided to the Client are for internal business use only.

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12. Termination

• Either party may terminate the engagement with written notice as per the agreed contract.

• In case of termination, fees paid for work already executed remain non-refundable.

• Outstanding invoices must be settled prior to termination.

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13. Limitation of Liability

AarMarks’ total liability under any engagement shall be limited to the fees paid for the specific campaign in question. AarMarks shall not be liable for indirect, incidental, or consequential damages.

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14. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of India, with exclusive jurisdiction in the courts of [Mumbai].

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15. Acceptance

By engaging AarMarks’ services, the Client confirms that they have read, understood, and agreed to these Terms & Conditions.

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If you have any questions or concerns regarding these Terms, please contact us at call us on +91 808777368  or email us at info@aarmarksmedia.com

 

By using the Website, you acknowledge that you have read, understood, and agree to be bound by these Terms.