Sage, a leader in kitchen appliances, faced significant ecommerce challenges including brand equity erosion, squeezed margins, and operational inefficiencies within the 1P (first-party) space. Unauthorised sellers also provided an inconsistent brand experience, and its product listings were not optimised for marketplaces.

 

To address these issues, Sage partnered with Pattern to transition a selection of 50 products to a 3P (third-party) model. As the exclusive authorised seller for these products, Pattern took on the end-to-end management, including operations, logistics, and advertising. Pattern hired eControl law firm, Voreys, to combat unauthorised sellers on Sage's behalf.

 

This partnership led to a seamless brand transition that sustained revenue momentum including €2.2 million in revenue on Amazon during a two-month peak period in 2023, surpassing Sage's forecast.

 

Download the full case study to learn how Pattern did it and the other results from this acceleration partnership