BioCare, a health and wellness brand, faced significant damage to its sales and image due to numerous unauthorised resellers and an inability to capture the buy box with its previous partner. The brand needed a new strategy to control its marketplace presence and achieve international growth.

 

Pattern's approach was to hire eControl law firm, Voreys, to remove unauthorised sellers and dedicate an exclusive assortment of products on Amazon. Pattern also optimised content for high-traffic products with low conversion rates.

 

This strategic intervention yielded major results in a short time:

1. Authorised sales increased by 40%.

2. The landscape of unauthorised sellers was cleared within three months.

3. The brand expanded to 5 new marketplaces, including Amazon in Germany and Australia.

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This collaboration successfully positioned BioCare for sustained success and global expansion.

 

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